PFG-supported brands shine as industry leaders, investors, and national media gather in Marina del Rey Los Angele, CA., Dec. 12, 2025 — Publicity For Good (PFG), the #1 communications agency for purpose-driven brands, announced the standout performance of several clients at BevNET Live Winter 2025, the beverage industry’s premier event for innovation, founder storytelling, and...
Category: Consumerism
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How Convenience Stores are Shifting to Meet Consumer Wellness Trends
Your neighborhood gas station just got a makeover. Cold-pressed juices now occupy prime cooler real estate where sugary sodas once reigned supreme. Protein bowls sit next to the roller grill hot dogs. Organic beverages chill alongside traditional soft drinks. This isn’t a fluke—it’s a nationwide transformation sweeping through America’s 150,000 convenience stores. Consider the data....
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The Original Energy Drink: What Ancient Olympians Knew About Honey That Will Fuel Your Day
Introduction: The Secret Weapon of the Gods Okay, forget everything you know about modern energy drinks. The weird colors, the chemical aftertaste. We’re going way back, like 3,000 years back. We’re talking about the original Olympic Games. Those incredible, sculpted athletes weren’t guzzling sugary concoctions. Their secret fuel? It was just simple, amazing honey mixed...
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Why Your Perimenopause Nutrition Needs Are Different (And What to Eat About It)
If you’re in your late 30s or 40s and suddenly your usual diet isn’t cutting it anymore, you’re not imagining things. Your body is changing, and what worked at 30 might be working against you now. During perimenopause, your estrogen levels start their decline, and this hormone does way more than regulate your cycle. It...
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The Joy of Living: Making Moments Count One Day at a Time
Joyful living is fast becoming a radical act of presence in culture that often celebrates busyness. Between work, family, and endless digital noise, it is pretty easy to lose sight of what fills us up. Joyful Co believes cultivating small, intentional moments of gratitude and joy serves as the foundation for a life well-lived-and the...
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Why Honey Water Beats Plain Water for Hydration
Discover how adding honey to your water transforms ordinary hydration into a wellness ritual that actually works You know you should drink more water. You’ve heard it a thousand times. But here’s what nobody tells you: plain water doesn’t always cut it when your body needs real hydration support. That’s where honey comes in,...
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Julie Colombino-Billingham Hosts Book Launch Party and Boutique Benefit for Haiti and Jamaica Recovery Efforts
Media Contact: Heather DeSantis Holmes Founder and CEO of Publicity For Good +1 828-332-5307 heather@publicityforgood.com A Night of Inspiration, Literature, Haitian Cocktails, and Ethical Fashion Benefiting CORE and REBUILD globally WHO: Julie Colombino-Billingham, founder and CEO of Deux Mains, a sustainable leather goods brand, will host an intimate Book Launch Party celebrating her book release, ‘From Loss to...
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Beyond the Buzz: Why Natural Energy Drinks Are Replacing the Neon Can
Walk into any convenience store and the energy drink cooler practically glows. It is a wall of neon aluminum promising extreme endurance, maximum performance, and aggressive stimulation. But if you grab one of those brightly colored cans and flip it around to scrutinize the label, the marketing allure often fades. Unless you hold a degree...
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From Sea to Shelf: Wild-Caught Squid Snacks Go Mainstream
RENO, Nev. [November, 2025] — Ever thought of snacking on squid? The Hermit sure has. The U.S. startup is making waves in the jerky world with something totally new: calamari jerky made from American wild-caught squid. It’s clean, high in protein, and surprisingly addictive. Jerky’s been done. Beef, turkey, even bison. But squid? That’s fresh....
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How Packaging Can Elevate the Value of Your Brand
Imagine a customer orders two instances of the same product. One from you, one from your competitor. Yours shows up in a brown box with a wrapping bubble. Meanwhile, your competitor’s product arrives in a custom box with branded tissue paper, a handwritten thank-you card, and a sample of their new product. Guess which brand...
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Firefighter-Developed Wildfire Defense System Launches in Lowe’s Stores Nationwide
SAFE SOSS three-step ember protection system now available in 50 select stores and online at Lowes.com Ventura County, Calif., (Nov. 18, 2025) – SAFE SOSS, a wildfire defense system developed by professional wildland firefighter, has launched in Lowe’s stores across wildfire-prone regions and is available for nationwide shipping at Lowes.com. The three-step Block, Seal,...
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How TRUWILD’s Real-Ingredient Supplements Are Changing the Game for Adventure Athletes
Irvine, Calif., (October 2025) — The supplement world is packed with flashy claims and loads of synthetic ingredients, but TRUWILD isn’t here for that. This brand was born from a simple idea: real nutrition for real people who crave adventure. Zac and Nate, two outdoor athletes fed up with fake ingredients and empty promises, started...
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The Rise of Arbo’s Cheese Dip: How a Veteran-Owned Brand Is Redefining America’s Favorite Snack
In a world oversaturated with snacks promising bold flavor but delivering artificial disappointment, one brand is quietly changing the way America dips. Arbo’s Cheese Dip, based out of Memphis, Tennessee, is veteran-owned and American-made-a family recipe now turned into a nationwide movement. Much more than just a cheese dip, Arbo’s is built on authenticity, real...
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Why High-Protein Coffee Is Taking Over Your Morning Routine
Your coffee habit is getting a serious upgrade. Walk into any gym, office break room, or health food store, and you’ll notice something different: protein coffee is everywhere. What used to be a niche product for bodybuilders has become the go-to choice for busy professionals, fitness enthusiasts, and anyone who wants more from their morning...
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Why Probiotic Water Benefits Go Beyond Basic Hydration
You’ve probably noticed your grocery store’s beverage aisle looks different these days. Probiotic drinks are everywhere, and for good reason. Your gut microbiome influences way more than just digestion, and getting those beneficial bacteria into your system can make a real difference in how you feel. But here’s the catch: not all probiotic drinks deliver...