By Sana Jafri, Founder of babygami The story behind babygami, the collapsible baby bottle where one mom went looking for, couldn’t find, and spent ten years building. Focus Tips The gap: the outdoor industry shrinks almost every kind of gear except the baby bottle parents actually carry. The big idea: having a baby doesn’t mean...
Category: Consumerism
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Design Your Package So the Customer Actually “Gets” It
Photo by Marianne Tang Key Takeaways The 3-Second Rule: Shoppers and AI must understand your product’s purpose in under three seconds or they will move to a competitor. Proof Over Poetry: While branding is important, “machine-readable” data is what ensures you get picked by both AI and humans. Design for Behavior: To survive the February...
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The Tequila Face: Framed for a Crime You Didn’t Commit
The burn, the grimace, the “never again” — that was glycerin and hidden sweeteners doing their thing, not you. You know the face. Eyes squeezed shut with shoulders up to your ears. The full-body shudder that says why did I just do that to myself. Maybe it happened at a girls’ night when someone ordered...
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Publicity For Good Recognized in Annual Qwoted Agency Awards for Media Excellence
PFG, a Nashville-based firm, distinguished among 135,000 PR professionals for prioritizing journalist connections and impactful storytelling. NASHVILLE, Tenn., Feb. 26, 2026 — The Annual Qwoted Agency Awards has recently recognized Publicity For Good (PFG), the No. 1 communications firm for purpose-driven brands, as one of the top-tier performing PR firms among a global community of...
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Publicity For Good’s Top Publicists Shine in Qwoted 100 as Top Performing PR Professionals
PFG’s Heather Holmes and Aura Lyris spotlighted for PR excellence with their purpose-driven media relations NASHVILLE, Tenn., Feb. 2, 2026 — Publicity For Good (PFG), the No. 1 communications agency for purpose-driven brands, announced today that founder Heather Holmes and senior publicist Aura Lyris have been named to the Qwoted 100. This index identifies the...