Photo by Marianne Tang Key Takeaways The 3-Second Rule: Shoppers and AI must understand your product’s purpose in under three seconds or they will move to a competitor. Proof Over Poetry: While branding is important, “machine-readable” data is what ensures you get picked by both AI and humans. Design for Behavior: To survive the February...
Category: Consumerism
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The Tequila Face: Framed for a Crime You Didn’t Commit
The burn, the grimace, the “never again” — that was glycerin and hidden sweeteners doing their thing, not you. You know the face. Eyes squeezed shut with shoulders up to your ears. The full-body shudder that says why did I just do that to myself. Maybe it happened at a girls’ night when someone ordered...