SAN DIEGO, CA — As the Specialty Food Association (SFA) crowns “SenseMaxxing” as the 2026 Trend of the Year at the inaugural Winter FancyFaire in San Diego, the industry is seeing a seismic shift in how consumers interact with their food. Publicity For Good (PFG), #1 communications agency for purpose-driven brands, is proud to celebrate...
Category: Shopping
Most People Fail at Valentine’s Day: Show Some Love with PFG’s V-Day’s Round-Up
Stop failing Valentine’s Day. Upgrade to Publicity For Good’s curated Vday round-up of ethical jewelry, luxury travel, and soulful brands built on real purpose. It seems we aren’t quite the romantics we imagine ourselves to be. Whether it’s the pace of a fast-paced world or simply a lack of inspiration, most of us usually fall...
The Most Sustainable Piece in Your Closet
Did you know that the most sustainable piece of clothing is the one currently hanging in your closet? Illuminated Threads does. We’ve all seen the campaigns: brands launching a new line of “eco-friendly” hoodies or t-shirts telling you that buying them is an act of activism. But isn’t it a bit ironic? In the U.S....
The Hidden Crisis in Your Backyard: Why America Can’t Produce Organic Honey
You reach for that bottle of organic honey at the grocery store, assuming it’s sourced from rolling American meadows dotted with pristine beehives. Here’s a reality check that might surprise you: that organic honey almost certainly came from South America or Mexico. The United States, despite being a major agricultural powerhouse, produces virtually no certified...
Efficient Ways to Score Great Deals and Discounts Online
Discover efficient ways to score great deals and discounts online. Learn how to maximize your savings with price comparison websites, coupon codes, and more!





