Tired of brands saying they care without proving it? Publicity For Good helps consumers tell the difference.
Why Modern Consumers Want More Than Buzzwords
People today shop with a conscience. They ask tough questions: Who made this product? What do they stand for? Why should I care?
Publicity For Good (PFG) helps brands answer clearly. Founded by Heather Holmes, this agency focuses only on purpose-driven consumer brands. Think food, fashion, beauty, and beverages that aim to do good while doing business. Their PR campaigns don’t just push products, they share values.
A Real Story Behind the Hype
PFG didn’t come from a boardroom brainstorm. Heather launched it with a mission: make honest brands visible. She started the agency in 2016, running it from an Airstream on the road. Since then, her team has landed over 10,000 media placements.
These aren’t random shout-outs. They’re targeted stories in the right outlets that build trust and convert buyers into loyal fans.
And those fans stick around. When loyalty is fleeting, the brands that PFG supports see long-term engagement and higher customer lifetime value because consumers connect with more than just a product, they connect with a purpose.
The Kind of Team Consumers Would Want on Their Side
PFG is more than its results. It’s the people. Each of their 20+ team members shares one focus: helping brands with heart stand out.
They look for passion and purpose when hiring. And it shows. The team spans countries and cultures, but every member believes in one thing: good brands deserve to be seen.
It’s not just talent, it’s alignment. Each team member is mission-obsessed, growth-minded, and service-driven. And that mindset shows up in every pitch, placement, and post.
How PFG Builds Trust Through Storytelling
PFG isn’t just chasing clicks. They craft narratives that show how a product helps people, protects the planet, or promotes fairness. The goal? Make it easy for consumers to support brands doing the right thing.
That’s why they don’t use a one-size-fits-all strategy. They learn each brand inside out, then tell its story in a way that sticks.
These stories land in places where consumers are already paying attention: top-tier media outlets, podcasts, local news, and influencer content. PFG ensures every brand’s message is heard loud and clear, and more importantly, that it resonates.
More Than a Campaign, It’s a Connection
Shoppers are tired of empty claims. PFG makes sure every PR push connects real values to real people. Their work helps turn a basic product mention into a reason to believe.
Whether a brand supports veterans, uses sustainable ingredients, or empowers women in business, PFG puts that at the front of the story.
They work closely with brands to uncover what matters most, then shape it into a message that moves people to act. Because connection isn’t a bonus, it’s the entire point.
Living the Values They Promote
It’s not just what they say, it’s how they work. Heather and her team run the agency from the beautiful Tennessee area. They live close to nature and far from corporate spin.
They only take on brands that care as much as they do. If a product’s just trying to cash in on the latest cause? They pass.
Heather’s story, building a business on the road with her husband, striving for a homestead life rooted in simplicity, mirrors what today’s consumers admire: authenticity, intentionality, and impact.
Consumers Notice Brands Who Do It Right
The brands PFG represents are tied to trusted groups like 1% For the Planet, Feeding America, Certified B Corporations, and WBENC. These certifications matter. They give consumers a reason to trust that a brand walks its talk.
PFG helps brands leverage those affiliations in a way that feels natural and credible, not preachy or self-congratulatory. Because when a brand quietly does the right thing and then tells that story with clarity, people listen.
PR That Works for Today’s Buyer
Smart consumers want transparency, not noise. PFG helps honest brands rise to the top by showing what makes them different.
And they don’t stop at press. Their integrated approach blends traditional media with influencer outreach, podcast placement, and expert positioning to make sure that a brand shows up consistently wherever consumers are looking.
What Consumers Gain When Brands Get PR Right
When PR is done well, shoppers feel more confident. They don’t have to dig to find out if a product is ethical or impactful, the story is already there, ready to guide their choices.
That’s what PFG delivers: clarity, confidence, and community. They help shoppers support products that match their values and lifestyles.
For Shoppers Who Care, and Brands That Do Too
If your brand’s built on purpose, PFG helps it find the right spotlight. Their approach wins headlines and hearts. Because for modern consumers, what a brand believes matters as much as what it sells.
With PFG, PR becomes more than publicity, it becomes part of the purchase decision.
If your product is purpose-built and people-first, Publicity For Good can help it stand out. Let’s make your values visible.