Walk down the tequila aisle and count how many brands were actually built by women. Go ahead. The spirits industry has always claimed women as its most loyal customers, and almost never let them run the show. Mara Smith noticed. She also noticed that every tequila she was drinking was quietly full of additives nobody...
Category: Food & Beverage
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everbowl Debuts the YMCA Soul Bowl, a Superfood Collab Fueling San Diego’s Community
Now available at all San Diego County everbowl locations through October 2026, with 15% of proceeds supporting children, teens, and families across San Diego San Diego, Calif., (March 6, 2026) — everbowl®, an elevated fast-casual destination of better-for-you superfood-based açaí bowls, toasts, smoothies and other delicious options, has partnered with the YMCA of San Diego...
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everbowl Celebrates National Açaí Bowl Day with Free Regular Bowls for Loyalty Members Nationwide
The superfood franchise marks April 6 with a two-hour in-store event, offering app loyalty members a complimentary regular bowl San Diego, Calif., (March 6, 2026) — everbowl®, the elevated fast-casual destination of better-for-you superfood-based açaí bowls, toasts, smoothies and other delicious options, is marking National Açaí Bowl Day on April 6th with a two-hour in-store...
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Everbowl Celebrates Grand Opening in Hamilton Mill
New Georgia Location Brings “Fuel for Movement” Lifestyle to Metro Atlanta Families DACULA, Ga. — February 5, 2026 — everbowl, the superfood franchise known for fueling movement and powering active lifestyles with its superfood bowls, is opening its newest location in Hamilton Mill. The grand opening will take place on Friday, February 13, inviting the...
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Honey Water Benefits: The Original Energy Drink That Ancient Olympians Knew Would Fuel Your Day
The $120 billion sports and energy drink industry has convinced consumers that hydration requires lab-engineered electrolyte formulas and synthetic caffeine derivatives. Yet “eating honey became a fad, and honey was sought in great quantities to give energy to athletes” (Four String Farm) in ancient Greece—2,700 years before Red Bull and Gatorade. When Olympic champions in...
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PFG Spotlights Cooper Street Snacks and Manchester Farms Quail Eggs for FoodMaxxing at Winter FancyFaire*
SAN DIEGO, CA — As the Specialty Food Association (SFA) crowns “SenseMaxxing” as the 2026 Trend of the Year at the inaugural Winter FancyFaire in San Diego, the industry is seeing a seismic shift in how consumers interact with their food. Publicity For Good (PFG), #1 communications agency for purpose-driven brands, is proud to celebrate...
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The Cool-Girl Condiment: When Chili Oil Became This Season’s Giftable Status Symbol
The “global condiments market reached USD 94.88 billion in 2024 and is projected to reach USD 153.97 billion by 2032” (Fortune Business Insights), yet chili oil now functions less as a cooking ingredient and more as a lifestyle signaling mechanism. While data shows “76% of purchasers see candles as a suitable holiday gift” (Grand View...
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The Original Energy Drink: What Ancient Olympians Knew About Honey That Will Fuel Your Day
Introduction: The Secret Weapon of the Gods Okay, forget everything you know about modern energy drinks. The weird colors, the chemical aftertaste. We’re going way back, like 3,000 years back. We’re talking about the original Olympic Games. Those incredible, sculpted athletes weren’t guzzling sugary concoctions. Their secret fuel? It was just simple, amazing honey mixed...
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Beyond the Buzz: Why Natural Energy Drinks Are Replacing the Neon Can
Walk into any convenience store and the energy drink cooler practically glows. It is a wall of neon aluminum promising extreme endurance, maximum performance, and aggressive stimulation. But if you grab one of those brightly colored cans and flip it around to scrutinize the label, the marketing allure often fades. Unless you hold a degree...
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From Sea to Shelf: Wild-Caught Squid Snacks Go Mainstream
RENO, Nev. [November, 2025] — Ever thought of snacking on squid? The Hermit sure has. The U.S. startup is making waves in the jerky world with something totally new: calamari jerky made from American wild-caught squid. It’s clean, high in protein, and surprisingly addictive. Jerky’s been done. Beef, turkey, even bison. But squid? That’s fresh....
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Why Probiotic Water Benefits Go Beyond Basic Hydration
You’ve probably noticed your grocery store’s beverage aisle looks different these days. Probiotic drinks are everywhere, and for good reason. Your gut microbiome influences way more than just digestion, and getting those beneficial bacteria into your system can make a real difference in how you feel. But here’s the catch: not all probiotic drinks deliver...
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Calamari: One of the Last Truly Wild Foods You Can Eat
In an era where food is raised, farmed and processed, true wild foods are about to become extinct. Grocery stores are stocked with farmed salmon, shrimp are raised in tanks, and tilapia are grown in ponds. But calamari, hauled in from the open ocean, is one of the only truly wild foods you can still...