Dry January participation jumped 36% in 2025 as consumers redirect spending toward wellness-oriented alternatives Boston, MA., Jan. 6, 2026 — Dry January has evolved from niche wellness challenge into mainstream consumer behavior, with 47% of monthly alcohol drinkers having attempted the challenge. The shift reveals broader forces transforming how Americans approach daily beverage choices, particularly...
Author: PFG Team (PFG Team)
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Why Functional Beverages Are Replacing Alcohol During Dry January
Dry January participation jumped 36% in 2025 as consumers redirect spending toward wellness-oriented alternatives Boston, MA., Jan. 6, 2026 — Dry January has evolved from niche wellness challenge into mainstream consumer behavior, with 47% of monthly alcohol drinkers having attempted the challenge. The shift reveals broader forces transforming how Americans approach daily beverage choices, particularly...
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SingleTree Lane Brings Wearable Art to DPA Group’s Golden Globes Celebrity Gifting Suite
Brand showcases Collection inspired by Kandinsky, Matisse, Van Gogh, and Klimt Los Angeles, Calif., (Jan. 8, 2026) — SingleTree Lane founder Anita Davenport will showcase 56 exclusive tops from the brand’s Gold Label Collection at DPA Group’s Celebrity Gifting Suite ahead of the 83rd Golden Globes Awards ceremony this weekend. The two-day gifting suite, hosted...
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Publicity For Good Showcases Client Success at BevNET Live Pitch Slam, Highlighting Breakout Beverage Innovators
PFG-supported brands shine as industry leaders, investors, and national media gather in Marina del Rey Los Angele, CA., Dec. 12, 2025 — Publicity For Good (PFG), the #1 communications agency for purpose-driven brands, announced the standout performance of several clients at BevNET Live Winter 2025, the beverage industry’s premier event for innovation, founder storytelling, and...
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Hydration for Zone 2 Training: Why the $38B Sports Drink Market Misses the Endurance Economy
Last updated: 30/12/2025 terça-feira Elite endurance athletes spend 90% of training below 80% of maximum heart rate or a pace where “most elite athletes spend 90% of their training in low [heart rate] zones” (InsideTracker). Yet the $38.42 billion global sports drink market (Grand View Research) remains dominated by high-sugar formulations designed for explosive efforts and...
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Lawyer.com Unveils 2026 Legal Growth Forecast Defining Five Forces Reshaping Law Firm Success
Report introduces Growth Era framework emphasizing systems over hustle as AI usage surges and client discovery shifts to generative search platforms Basking Ridge, N.J., Dec. 25, 2025 – Lawyer.com has released The 2026 Legal Growth Forecast, identifying five transformative forces that will separate thriving law firms from struggling practices as the legal industry enters what...
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Sean Callagy, Entrepreneur, Helps Set New Guinness World Record at Los Angeles Holiday Toy Drive
The Trina’s Kids Foundation 12th Annual World’s Largest Toy Drive reached a historic milestone at BMO Stadium when lawyer and entrepreneur Sean Callagy and his community contributed 119,000 toys, helping set a new Guinness World Record for the most toys donated in a 24-hour period. The Los Angeles event marked the fifth stop in the...
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SAFE SOSS Partners with California Fire Safe Council to Double Wildfire Prevention Impact
Matching donation campaign aims to raise $15,000 for community fire preparedness LOS ANGELES (Dec. 18, 2025) — SAFE SOSS, a leader in wildfire defense systems, has partnered with the California Fire Safe Council to match donations for their fundraising through December 31, 2025. The matching campaign aims to raise $15,000 to support communities across California...
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SAFE SOSS® Launches Holiday Giveaway to Help Homeowners Protect Against Wildfire Embers
Ventura, CA – December 17, 2025 – As wildfire season continues to threaten communities across the Western United States, SAFE SOSS®, the firefighter-founded wildfire defense brand, is giving homeowners a chance to safeguard their homes with its holiday Block • Seal • Defend giveaway. The initiative provides families with firefighter-tested products designed to stop wind-borne...
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How Condition-Specific Hydration Became Critical to Gut Health and Disease Prevention
Chronic underhydration affects 50% of US adults (Medical News Today), yet most people don’t realize inadequate hydration creates 4.21 times greater disease mortality risk (Nutrients). Simultaneously, groundbreaking 2024 research confirms “water restriction disrupts gut homeostasis” and decreases immune cells (iScience), revealing hydration’s fundamental role in immune function and digestive health. Yet medical conditions like diabetes,...
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Blind Self-Funded Entrepreneur Gives Back at World’s Largest Toy Drive
Sean Callagy brings $50,000 giving initiative to American Dream Mall as part of Trina’s Kids Foundation 10-city national tour East Rutherford, N.J., (Dec. 17, 2025) — Sean Callagy, a blind entrepreneur and self-funded unicorn founder through Callagy Recovery, will participate in Trina’s Kids Foundation’s 12th Annual World’s Largest Toy Drive on Sunday, December 21, at...
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Cold Email Defies Extinction Predictions as B2B Companies Discover Scalable Growth Engine
U.S. agency’s proven systems challenge industry skepticism with measurable results for Fortune 500 brands Oahu, HI, Dec. 15, 2025 – While marketing experts declare email outreach obsolete, an agency based in Oahu is proving otherwise by delivering tens of thousands of qualified sales meetings for clients ranging from UFC to Allstate. Email Outreach Company...
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Your Grocery Cart Just Went Digital: What Food Brands Need to Know About Online Shopping
Your morning coffee ritual has changed. So has the way you grab snacks or restock health drinks. Last month alone, Americans spent $11.2 billion buying groceries online—a 14% jump from last year. Not a small bump. A seismic shift. Nearly 78 million households were clicking “add to cart” instead of pushing carts down aisles by...
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How Convenience Stores are Shifting to Meet Consumer Wellness Trends
Your neighborhood gas station just got a makeover. Cold-pressed juices now occupy prime cooler real estate where sugary sodas once reigned supreme. Protein bowls sit next to the roller grill hot dogs. Organic beverages chill alongside traditional soft drinks. This isn’t a fluke—it’s a nationwide transformation sweeping through America’s 150,000 convenience stores. Consider the data....
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Lawyer.com Combines Top Placement and Branding with Billboards+
A new premium directory product delivering top-of-page placement with custom visual branding Basking Ridge, N.J., Dec. 9, 2025 —When 58 percent of legal consumers act within one week of needing an attorney and most contact only a single firm, appearing first in directory searches can determine whether a law firm captures or loses a potential...